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Business Marketing Carrie Hill

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  1. 9 Things You Must Update When Moving Your Business Location

    Your website, email marketing templates, email signature, business cards, and be sure you let your marketing company know you've moved. Are you thinking about moving your business to a new location? Moving your business from one place to another is...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    If you see “Demographics,” “Interests,” and “Geo” in the menu, you’re in business. Once you’ve collected a good set of information, you can start tweaking your online marketing strategies to take advantage of this information.

  3. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Earlier this year, Search Engine Watch author Carrie Hill offered advice on marketing your small business site, including claiming your Google Local business listing and making sure Bing and Yahoo local listings are up to date.

  4. So I Have this Web Site...

    I've heard from a lot of small business owners who think the Web site will market itself. Small business Web site owners should have Flash elements on their sites, such as footers or image slideshows, but building the whole site in Flash is a...

  5. How SMBs Can Optimize their Social Networking Time, Part 2

    Here are some ideas for promoting your business in a forum without being "pushy. Suggestion is a powerful tool, and being very helpful without badmouthing your competitors or constantly expounding the virtues of your own business is an art form.

  6. How SMBs Can Optimize their Social Networking Time, Part 1

    Awhile back, I wrote "Small Business Owners Need Twitter and LinkedIn," and Jeff Quipp wrote "Social Media Marketing for Small Business. Consider using my favorite time-saving tool, TweetDeck, to minimize the noise and find the people you really...

  7. SearchDay | Setting Expectations for SEO

    As Carrie Hill wrote in her Small Business Marketing column today, demographic targeting is already available from Google and Microsoft, but it is a welcome addition to Yahoo's . Applying some small business common sense to the topic can bring you...

  8. Better Targeting = Better Leads -- Demographics for SMBs

    Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you're trying to sell. Many banner advertising opportunities and targeted Web site ads are available, if you have a...