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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Successful marketing executives recognize that meeting overall business objectives requires focusing on the customer, not the channel," Marin said in its paper. While a single-channel management focus can have some tactical advantages, it often...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data-driven technologies and push the boundaries of how best to do business on...

  3. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    We (the "good guy" SEO companies) keep saying that you "can't do this" (and we have seen penalties and know this to be true), but when the common person is searching for "search engine optimization companies", you would think that after all of...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Now, if a business or website asks for likes, shares, or comments, it will be much less likely that Facebook will show the post in users' News Feeds. Additionally, some Pages share the same content over and over again, such as sharing the same news...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only 50 percent stating that measuring the business impact of the keyword will be more important in 2014.

  7. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    The social web is full of people who are passionately engaged in topics that impact your business. Anyone can do bad influencer marketing. The real question is can you do good influencer marketing? Influencer marketing isn't direct mail 2.0.

  8. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    They segmented the results by enterprise vs.small and medium-sized business (SMB), making comparisons between how marketers in the enterprise think about content vs.how small business owners do. Given the digital marketing industry's focus on...