Pete at Moz wrote a fantastic post about the effect of SERP crowding for organic spots, due to features such as local listings, advertisements, the knowledge graph, rich snippets, etc. Again, spend time brainstorming how you can use assets...
You can see we also have breadcrumbs in search results in Bing organic listings: Finding opportunities in a competitive business can sometimes be the difference between success and failure. Don't skip name, address, phone, business description...
It continues with the importance of local directory listings, like ReferLocal, and how to make the most of them. Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO.
For local business owners, this gives the potential for many more local listings to appear above the fold in the search results, since Google often only lists one or two local listings from Google+. The screenshots show what appears to be a similar...
Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed App] – Search Engine LandThe app was accidentally released early, no word on when/if it will actually be available again.
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. While Alibaba did not share more details on Aliyun search except...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
The obvious opportunity is to charge for sponsored listings much like AdWords. Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked I use Yelp to find restaurants, the Weather Channel app for local...
For the past few years, rumors have swirled that Google would offer a paid inclusion model for local business listings. By offering a helpline to businesses attempting to manage their Google+ listings, Google is lowering the barrier of entry...
You definitely want to make sure your NAP is consistent across all local listings, in addition to your own website. For the site I was auditing, the address was only contained on the contact page, and it was different than the address located in...
Product listings / shopping for buying signals. Commercial (note: a commercial query is an informational search with future business implications – i.e.comparison searches). Navigational queries are generally lower in value unless directly...
Type in your business name and ZIP code, then click “check my listings. The listings with a red mark are the opportunities (wink, wink) you will focus on. Business owners, this is the bottom line: you need to connect with the technologically...
A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as optimized local business listings, such as Google+ Local and Bing Local.
User’s eyes are drawn to maps and local listings. Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and...
The site overtook MySpace on Alexa's listings in 2008 and hasn't looked back since. We've yet to really see how Google+ will fare and niche sites like the business-oriented LinkedIn continue to grow within their own remits.
Since August, Google started serving for some keywords, SERPs with 7 organic listings, instead of the usual 10 listings. Google is a source of "big data" and hence looking into how to access that data, refine that data, and secure that data became...
In addition, it's possible that Google will reduce the number of organic listings on page 1. Conversion rate optimization and aggressive testing will be required to maximize the business impact of this traffic.
The whole front page of listings is variations of "Google pays tribute…" That's just video though and I can't think of how Denver or a person falling off a diving board would really benefit any business other than a company who made dog-proof snack...
Tip: Claim your business listings, clean up duplicates, and fill out as much information as possible on Google+ Local, Bing Local, and Yahoo Local. Filled with business listings dominated by data from the primary data aggregators (Localeze, InfoUSA...
Content management systems help deal with the challenges associated with local marketing and location listings. Savvy businesses recognize the opportunity in this overlap, but before a business or brand can capitalize, they must understand the...
