While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to turn mobile campaigns into dollars.
Among the growing number of marketing agencies and “experts” who produce such varied results under such varied budgets – it’s no wonder why marketing is frequently perceived by business owners as a cost center instead of a profit center.
Promoted Page Likes are really targeted toward the local business. In order to participate in the ad, the business's location needs to be set on the Facebook Page. Also keep in mind that because Facebook is creating the ad for the business, there's...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one local business page. Business will appear just like a user's friends.
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. However, if you have a +Business Page which doesn't have a Local page category, unfortunately it can't be upgraded...
Tips to Streamline Google AdWords for Small Business – ClickZ How can a legitimate business compete online? A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula...
Once the Wild West is tamed and everyone plays by the same playbook and rule book, the laws of business, community and life reassert themselves. Google’s drive to level the playing field will not abate as long until the complexity of its system is...
For businesses without a mobile ready site or those looking to drive business primarily through phone calls, there is the option to only show the phone number rather than both the site and phone number.
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
Remember when Google+ pulled their existing local listings and paired them with Zagat reviews, in order to share social endorsements, maps and business info with people on the go, giving them an edge for local search?
It’s important that business owners understand social is a broad communication medium in use by their customers. If they dislike you, we may still want to show you, but it may coincide with negative searches about your business, reinforcing the...
Business that are ready to adopt mobile as a key channel. Business that don’t believe their financial services product set aligns well to mobile behaviors (completing a mortgage app on a phone), and therefore avoid prioritization of their mobile...
If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. Microconversions can have a very significant value to your business, especially when you consider that most people don't take...
Success and value based metrics: This is every metric that measures success as defined by you and your business – goals, business outcome, sales, conversions such as downloads, bounce rate – revenue and return.
Hammering home his theme of “Business Optimization In A Digital Age” Avinash has been delighting and enlightening audiences in London, New York, Shanghai, Toronto, and now San Francisco. The SEW Eliminator quiz is new to SES San Fran and provides...
We knew with our business friendly tax environment, low cost of living, quality of life, inexpensive housing, soon to be legalized online gaming industry, and the existing dependence on technology (plus the obvious synergy between work-life styles...
The top mobile user action for both SEO and PPC is making a phone call, so ensure your full phone number is visible at the top of the page.of mobile users call after a local business search. Be Local Regionalize “voice” to use local terms or slang...
