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  1. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals;

  2. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...

  3. 2013: Tipping Point for Mobile Ad Monetization

    Results also indicated that local relevancy and local offers are the top two reasons mobile users engage with mobile ads. As mobile consumers now largely find business websites through utility/comparison, local directory and branded mobile websites...

  4. Automotive Mobile Ad Strategies Must Consider Varied Purchase Drivers & Timing

    By incorporating these key drivers into mobile ad campaigns, marketers can better capture mobile auto buyers by prominently including relevant information and competitive deals, as well as local business information such as phone number and...

  5. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    This feature is great for any business with a local presence or using local extensions and local business ads feature. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with...