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  1. 3 Essential Mobile Ad Extensions to Get More Clicks from Mobile Devices

    According to Google’s Surojit Chatterjee, Group Product Manager of Global Mobile Search Ads, “When an advertiser uses click-to-call ads with call extensions and location extensions, we see an average CTR increase of 6-8%.

  2. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    This feature is great for any business with a local presence or using local extensions and local business ads feature. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with...

  3. Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

    First a bit of background: the local ads in question are a function of Location Extensions that are managed through Google AdWords. But where advertisers who have brick and mortar locations have seen great value is that Location Extensions also...

  4. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a deeper look at mobile ad networks. It’s important to target your ads hyper-locally based on ZIP code...