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  1. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    Notice how crystal clearly these factors map to Google’s business objectives. Quality Score is an estimate of how relevant your ads, keywords, and landing page are to a person seeing your ad. Having a low Quality Score, on the other hand, means...

  2. 7 Reasons Why Google Instant Makes SEO Dead-on Relevant

    Aaron Wall from SEObook investigates the page coverage of a single results page based on browser size and concludes that "when Google includes 4 AdWords ads only 50% of web browsers get to see the full 2nd organic listing, while only 20% get to...

  3. SearchDay | 4 Ways That Facebook Can Make Big Money

    The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats â”” including Image (banners), Local Business (maps) and Mobile (text and image) â”” to give marketers more opportunities to connect with their customers.