As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local businesses. Facebook is a syndicated search partner, so selecting this option in Bing Ads will enable your ads to show up...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. Once its claimed, merge your Business Page with your Google+ Local Page
Tips to Streamline Google AdWords for Small Business – ClickZ A new Google Places for Business interface rolls out. Try one or some of these combinations in Google AdWords to find the optimal formula for small business.
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? I, for one, will be on the lookout for one of their ads in the wild. This leads to an incredibly complex paid search campaign that has...
A well-executed local SEO strategy means that you have both a website that is optimized for location specific keyword terms, as well as optimized local business listings, such as Google+ Local and Bing Local.
This tool will rely on Google's Display Ad Builder and Merchant Center to create ads via a template with products from the merchant feed. What is the value of each touch a customer has with your PPC ads and website?
YouTube, Google+, PLAs (product listing ads), and Google Local will see increased visibility. Conversion rate optimization and aggressive testing will be required to maximize the business impact of this traffic.
One of the major benefits of the Google+ Local search is that your Google+ Local page will only compete with other Google+ Local pages for visibility, rather than websites, PPC ads, and other competing distractions.
The weapons ban is part of Google’s transition to paid PLAs (Product Listing Ads) and has some Americans protesting the move as a violation of their Second Amendment rights. Google’s policies have long prevented site owners from displaying AdSense...
In the San Francisco Bay area, where I live, Google has quietly launched what is being referred to as Google Cars – a new addition to Google’s comparison ads (those “Sponsored” ads appearing between the PPC ads and organic results).
As Google vies to maintain their dominance of the online advertising market, they made a play today for a bigger chunk of the mobile ads pie. Google Places have been swallowed up by Google+ Local Pages, merging all business listings into one to be...
As a bonus, Google rewards this sloppy bidding strategy by letting you know the exact search phrases that triggered your ads. Stick the Google remarketing code on that page, so that your ads now follow the prospect around the web.
You have top up your account with at least $50, and everything needs to be prepaid (i.e.you deposit money in your account using Google Checkout, ads run, when your account is depleted, you have to explicitly refill it).
You can easily connect your Google Merchant Center shopping feed with your AdWords campaigns with this extension type and let Google choose the most relevant products and images under text ads. Literally put your business on the map: Display the...
Essentially, if your business model is poor or your site experience horrendous, Google believes this will negatively impact people’s likelihood to trust and click on ads and you are penalized accordingly.
Local business could use this information to set up local PPC campaigns. Buy bidding on their own branded keywords and keywords that people will be searching for they can get more customers coming into their local business at a cheap affordable cost.
AdWords, Google Product Listing Ads, Comparison Shopping Engines (who bid on paid keywords), Marketplaces, Video ads, and click-to-call ads are just a few you can try out. Search query volume is up 46 percent YoY while Google has been servicing 26...
When potential customers search for your business or Places account, the ads will appear in the Ads section above or to the right of Google’s organic search results. You provide basic information to Google such as business information, ad text...
According to Blumenthals, the message from Google indicates that, "your listing data on our consumer properties such as Google and Google Maps" is going to be changed, but that "We use many sources to determine the accuracy of our listing data and...
The AdWords Express tool was launched in late July as a way to encourage busy and technologically less-than-knowledgeable local business owners to use Google AdWords. It seemed ideal for local business owners who wanted nothing more than a quick in...
