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  1. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Despite their willingness to review their advertising policies, it's highly unlikely...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that...

  3. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study revealed that 53 percent of small business advertisers optimize their ads only once per quarter. Just 1 percent optimized their ads once a week in the last quarter. A typical small business advertiser spends $1,200 per month on PPC, but...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    PPC is evolving rapidly and I love the fact that we can target our ads to very specific people and demographics. The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals;

  5. 'Geo-Conquesting' Drives Customers Away from Local Competition with Mobile Ads [Study]

    So what should you consider if you're interested in conquering your local competition with mobile ads? Test different targeting radiuses: The optimal targeting radius used for geo-conquesting will vary by business and industry.