Here's what you need to know about Promoted Page Likes ads: These ads invite people to like an organization's official Page on Facebook. Unlike the more sophisticated Facebook advertising, these are more accessible, beginner-type ads.
According to the report, 60 percent of consumers expect a business to be within walking or local driving distance from their current location. So how should local business respond to this data? One of the many opportunities is online ads.
Bing Ads and You: Keyword Distribution Graph Coming Soon – Bing Ads BlogNow in testing, this will give you a big picture view of the performance of thousands of keywords and identify opportunities. Easier planning, better reporting: New tools for...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. Facebook director of SMB Dan Levy announced at the Local Search...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. But is this all just a ploy to gather more intelligence for targeting ads? Some thought it was just the search giant taking...
Todd Wasserman at Mashable has suggested that Google Glass will provide coupon offers, personalized ads, and gamification¬ – in other words, advertising on spectacle steroids. Social reviews will also register on search results, giving users a...
Bing Ads and You: Enhanced Keyword Report Offers Top vs. Other, Keyword Status, and International Time Zone Support – Bing Ads BlogKeyword Performance Report gets new “Top vs. GM likes Facebook ads again.
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. If you already set up a Google+ Business page in the category Local Business, then you have the option to merge...
Harmon then used YouTube video ads to reach more people and grow their fan base. Orabrush was also one of the first businesses to use YouTube TrueView video ads. As a final attempt to get his business off the ground, Dr.
Coming Soon: Bing Ads to Launch in Australia and New Zealand – Bing Ads Blog Bing Ads is teaming up with digital marketing company Mi9 to make it happen. Enhanced Campaigns, Bing Ads and Advertiser Choice – Bing Ads Blog
The self-described “decision search engine”, Bing helps people with answers according to Bing Ads Evangelist, John Gagnon. Bing Ads had a light and welcoming booth with representatives ready to chat about the latest in advertisement.
Suddenly the best ads were defined by searchers (win #1) selecting the messages of their favorite advertisers (win #2) to produce maximum clicky profits for Google (win #3). As a result, he stopped messing around with bid sniping, and instead...
Paid Search Beyond Google: Social Media, Bing & Retargeting Ads As business gets smarter, processes get sleeker and competition becomes even fiercer. This will be the first time that this many Meetup groups of marketing professionals, brand...
There's also a possibility of inaccurate attribution in a scenario where the user clicked two different ads prior to app install. TRUSTed Mobile Ads TRUSTed Mobile Ads platform is designed to allow users the ability to easily opt out of tracking.
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement If you want to learn how to integrate social ads into your marketing program, I hope you join our session! Paid Search Beyond Google: Social Media, Bing & Retargeting Ads
It's been re-imagined for many screens, making ads simpler in the contextual world we live in today, yet providing the right reporting and platform to work with. A user half a mile from business might be more important than one who isn't," Patel said.
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? I, for one, will be on the lookout for one of their ads in the wild. This leads to an incredibly complex paid search campaign that has...
Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...
It began managing Facebook ads in April 2010, and it added YouTube support in August of 2011. She ranked Marin highly for media support, reporting, and mobile management, but felt the company's business strategy wasn't as strong.
