Step 2: Claim Your Existing Business or Add a New Business Listing This makes listing your business in Yelp, Yahoo Local, and Google+ Local very important, but don't forget Bing's initiative – Bing Places.
While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to turn mobile campaigns into dollars.
Consistent, accurate business listing data across multiple listing data providers Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page
When thinking about SEO, Bing's Duane Forrester emphasizes the importance of utilizing Bing Places for Business, "It can be a way to double dip in the SERP, as their Places listing data can appear, with them ranked up top in the organic stack.
The importance of SEO for online business is seemingly quantified by these latest statistics, which, judging by their similarity to those observed as part of the 2010 study, are not likely to change significantly in the near future.
This will also mean it is that much more important for a local business to ensure that the thumbnail used for their local business listing is one that not only represents their business, but is eye-catching enough to draw searchers to their listing.
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
As a result of this promise of higher CTRs and higher rank, many marketers have already marked up their pages or are looking for help in making the business decision on adopting schema.org markups. The presence of rich snippets makes listing...
Finding opportunities in a competitive business can sometimes be the difference between success and failure. Don't skip name, address, phone, business description, events, offers, and other better-known markup opportunities and just focus on these.
PLAs are another great way to take up brand real estate for an ecommerce business that sells its own branded merchandise, for example. The following are ad extensions available in Google that increase the depth of your brand listing:
Always remember to complete all information on your listing, add a photo that really represents your business, and utilize keywords in order to optimize your listing as much as possible. Below is a screenshot of a completed business listing...
There's nothing more important in this business. Because you're going to represent yourself as a real human being and put in the time and effort, you want to make sure you're only listing sites that are curated by real people.
Here are a few ways you can get started optimizing your business listing on Yelp: Make sure you keep your business listing unbiased and always encourage engagement over asking for reviews. Here's how to get started with Yelp and how to optimize...
When you click a specific listing, you can read more about the business, read recommendations from other users, view star ratings, etc. And as you can guess, "places" should be of particular interest to anyone running a local business.
Both SEM and SEO managers are highly dependent on Google and its policies in helping them deliver against their business goals. Regardless of who ultimately manages the PLA spend for your business, you had better make sure he/she has a direct line...
Every site audit should include a look at the client’s local, GPS, and business listing presence. Brands rely on SEOs to keep their design and development partners aligned to business results. Apps integration: Including a review of emerging app...
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. Hirschle, head of Google Affiliate Network, cited the rapid evolution of...
SEW: Can you share some of the hardest lessons you have learned in this business? That's what business is about. Each listing is reviewed by a human being to assure that the sites adhere to our quality guidelines.
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
If you're a small local business, having a Google+ Local profile is imperative to putting your brand – quite literally – on the map. An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an...
