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  1. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    But it can be a difficult area to manage, especially if your business has thousands of SKUs, fast-changing stock, and ever-changing prices and promotions. The automatic aspect of them gives you a really effective way to use your marketing budget in...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Instead, purchase detail reports give granular...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How do you ensure that locations that are no longer in business are removed from group pages? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company...

  4. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. Having an accurate listing is especially vital...

  5. Desktop Ad Spend Forecast to Plummet $1.4 Billion in 2014

    Or business services: EMarketer said Google’s mobile search growth can be attributed to enhanced campaigns and Product Listing Ads (PLAs), "both of which contributed to increased click share on mobile throughout 2013 and will continue to do so.