Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. Covering SEO and keyword basics to creating pages and structuring your website through to content, communities, social media, link...
Nearly every business today must decide how much to spend on search engine optimization (SEO). Link trust is gaining importance to appear high in the rankings. Monthly retainer arrangements usually include regular analytics reports, on-site content...
You can edit your business information by clicking the "Edit Business Info" link on the bottom left hand corner. You can do this by encouraging Foursquare check-ins, making your Yelp link visible on your website and email signature, promoting your...
The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps. Google has removed the link to Places search.
Google pays CEO a buck, 4 other execs get $124 million – APNikesh Arora, head of Google's business operations, gets $467 million, others not mentioned. Google Places For Business Gets Its Own iPhone App For Managing Listings [Update: Google Removed...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. For example, somewhere in the app description you should provide a link to the your desktop website.
Google launches beta test allowing creators to connect Google+ pages to YouTube channels – The Next Web New program in beta lets creators link Google+ pages with YouTube accounts. Structured Data, Google Highlighter, and How Can They Help Your...
To small businesses, Google seems to be sending a consistent message: Link building, in all forms, is manipulative and bad. Avoid bad link building techniques, as Google has gotten much stronger as spotting link manipulation attempts and schemes.
The local business promotes the software at a discounted rate as a value-add to their product. When I brainstorm with colleagues about their approach to link building, the most common starting point is to analyze the websites and backlink profiles...
Business will need to justify their existence with thoughtful content that engages the user (and stands out from the competition). This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and...
Screw Link Building, it's Called Relationship Building Social media can be a powerful medium that can add value to your business by increasing brand awareness, attracting more traffic to your website, refining insights about your target market...
If I'm visiting a forum, answers site or blog and there's a thread discussing great food in new city, it's going to be easier and more effective to leave a comment, noting that you're a local and visit many restaurants and wrote a series of...
Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.
Many of your customers have posted positive reviews on your Google+ page; your email is full of correspondence (after your new video hit YouTube) regarding how much your customers love your business ethics and your service.
When a user clicks on the offer extension link users will be taken to a Google-hosted landing page. Location extensions allow you to add location data about your business to your ad, like a phone number and address.
Analyzing the Value of Link Building in Google Analytics There are a number of ways to see how successful your link building has been using Google Analytics. Since this isn't my specialty (and this is a link building basics piece), I've turned to...
It’s important that business owners understand social is a broad communication medium in use by their customers. It’s this positive reaction a business should seek out and make happen. If they dislike you, we may still want to show you, but it may...
Don't ignore a site that's big just because you can't get a followed profile link though, as the benefits are still there. Sites like Twitter and Facebook are seriously trusted sites, and a profile link there is obviously going to be a good link...
I explained that the company’s goal is to build up more credibility in Google’s eyes, and that building a strong natural link profile is going to take time. A local small business owner reached out to me last month explaining that the company’s...
