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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    As always, there are contradicting viewpoints on small business SEO and the guidance from Google is, well, confusing at best. Small business owners don't have the luxury of being wrong. PPC is the Best Starting Point for Small Business

  2. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Additionally, Google prefers responsive web design because content that lives on one website and one URL is much easier for users to share, interact with, and link to than content that lives on a separate mobile site.

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    For regional events, consider outreach to local business publications and organizations for link acquisition and show visibility. More importantly, in-person discussion at a trade show provides an opportunity for the SEO practitioner to learn more...

  4. 7 Ways to Make Your Google Search Result Stand Out

    By helping Google understand the link between your business listings and your website, you are more likely to have the map listing shown just below your search result. Claiming your business listings and filling out your profiles completely help...