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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  3. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Make sure they line up. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  4. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Approaching reputed sites to feature your content or offer you link backs will only be...

  6. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. But it can be a difficult area to manage, especially if your business has thousands of...

  7. Last-Minute SEO - Here Come the Holidays!

    Since most companies don’t start making the majority of their money until Q4 (the term "Black Friday" came from the idea that most companies don’t turn a profit until that day of the year), website visibility during this time of year is often very...

  8. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    The site gives the user a visual line graph with some rough numbers that are meant to indicate popularity. Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is trending.