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  1. Are Scholarship Links Considered Unnatural by Google?

    I personally believe that many sites that are using this tactic are walking a fine line. So, what can a business owner do to attract links to their site and not raise the ire of Google? We all know that when it comes to improving a site’s Google...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Make sure description line 1 flows with the headline (it’s always appended) Google My Business One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local).

  3. People: TD Bank bags Scotia Capital structuring team

    Meanwhile, BNP Paribas has appointed Guy Davies as equities director for the institutional business line, based in London. Within GECD, a new business line has been created that includes structured equities and flow, to be headed by Nicolas Marque.

  4. OCC’s Taylor: US creates ‘headroom’ for leverage rethink

    To the extent you're closer to one constraint than another in a particular line of business, maybe pay more attention in setting capital requirements in that line of business with respect to the relevant constraint.

  5. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    For example, using "Excel like you've never seen it before" as a tag line to draw attention to a parallel offer. Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when...

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If you can’t answer why this benefits your audience, positions your business for future success, creates scalable efficiencies, and ensures you’re in line with your competitors, then you won’t be able to get this done.

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Make sure they line up. Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. The original algo hit typically feels like a punch in the gut, with serious confusion and...

  8. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    And that you can identify your favorite author just by reading the first line of his or her posts. Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we...

  9. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Approaching reputed sites to feature your content or offer you link backs will only be...

  10. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    You still set two description lines, so the ads are in line with both the season and the promotional messaging used throughout your other marketing activities. But it can be a difficult area to manage, especially if your business has thousands of...