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Business License

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  1. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Yelp does license content from third-party data providers but much of its data comes from users and business owners so proactive content development and curation are essential. Business details such as phone numbers, store hours, payment options...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Users grant Facebook non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content posted on or in connection with Facebook. Brands and businesses were initially skeptical about the validity of social as a...

  3. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    Google allegedly “reneged on its FRAND [fair, reasonable and non-discriminatory] commitments and pursued – or threatened to pursue – injunctions against companies that need to use [Motorola Mobility’s] standard-essential patents in their devices...

  4. Is Google Trust Being Scroogled?

    It proposes "requiring Google to license data that it has obtained in significant part through its improper actions and to divest its vertical products that have benefited from Google’s abuses. The group put out its remedies "to resolve the harms...

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Copy of transcript of business license: There is no license required in order to sell products in the Taobao shop, most people just sell their idle stuff there. Tmall.com – a business to consumer online marketplace eTao – a shopping search engine

  6. Baidu Paid & Organic Search Starter Guide

    Baidu may request other licenses, including your Internet Content Provider license and you must be prepared for this. If you don't have a license to operate in China and do not require one (a hotel in the USA as an example), then you need to do the...

  7. Google Health Shutting Down Doesn’t Mean Google Has Abandoned Health

    In launching the PHR, Google chose to license highly duplicated content and didn’t try to unlock unique content that could drive consumer engagement and behavior change. For more detail, Michael Shrage’s article in the Harvard Business Review’s...

  8. A Few Lessons I Learned About Online Writers Down on the Content Farm

    What many writers don’t realize is that the carefully crafted writing contracts, prepared by the company’s legal team, may give the company the right to publish it on other sites or license it out to other publishers, without any additional...