You may want to consider building out an international presence to help your business grow for many years to come, but it isn't always easy – you have to deal with different time zones, languages, and cultures.
An app usually has two pages to optimize: the app store page and a marketing page on the business’s website. You do have to consider the incremental downloads and revenue you can gain from internationalization and localization strategies, but...
When your potential business partner can only speak broken English with an accent via Skype, it might be a little difficult trying to explain how you market stethoscopes online in his country. You could work with a Trustee, but with that, you could...
If you cannot answer the why with very specific business goals supported by research and user data, then it is best to skip the “cool” and stay with the “what works”. Unless you’re in the business of cool, but how many of us can say that?
These were accounts Facebook identified as duplicate accounts (the majority at 4.8 percent), “user misclassified” (users who had a business undesirable accounts,” which breach fundamental terms of agreement.
Social advertising’s local business penetration will steadily increase as SMBs’ understanding of social media deepens, and as the networks continually improve the ease of onboarding and campaign management.
We would never recommend that anyone conduct business in this way," a Facebook spokesman told them. It’s a risk and like all risks in business, you can manage it by being informed and making intelligent choices.
Now many analysts consider the CIVETS countries as a second wave of emerging economies, which could offer excellent opportunities for global business. They also tend to search in their native language first, even when looking internationally.
This session will use real world examples to help you understand and master the entire video process from what to create, how to optimize, how to market it with search and social media and how to measure the real business impact.
Given any technical limitations you identify, choose a web structure that is optimal for your business’s aims. Extending your web presence internationally can be challenging, especially without local resources at your disposal.
Add to this the low cost of housing (can we say condos for under $75,000), no employment or business taxes, and a business friendly environment, and it is starting to make a little sense isn't it? Digital World Expo - Locally Owned, but...
There is no one size fits all country selector that will work with every type of business. What’s most important is that you choose one that fits your business and pay attention to the impact it may have to both SEO and usability.
Business Link’s Ecommerce guide Business Link’s guide to ecommerce best practise tells you precisely what you need to do to remain compliant, so it’s a must-read for a new marketer. Again, your budget may not stretch to customized research but the...
SEO momentum is a key variable in whether a business can scale and operate online at a global level. Even if the majority of your traffic comes from organic search, it's unlikely that you've built a business model around search.
This means their demand is relatively widespread across many markets or countries and, while the web is probably the most cost-effective way of reaching them, the cost of targeting all of these markets individually could be prohibitive for a...
Keep in mind, however, that some countries require you have some kind of presence in that country to register a ccTLD, so you may need to budget for administrative costs, such as registering a business or address in those countries.
When choosing your tactics and strategy, focus on the metrics that matter and keep measuring in real time how they affect your business. Tip 3: Business Indicators Tie back SEO and social indicators to business metrics and results.
Expanding your business overseas has always been risky. By far, the most serious mistake marketers make is not checking if there actually is a market for their product, at their price point, delivered using their business model to that particular...
Exchanging addresses for business purposes is definitely a good idea. An interesting and controversial thought is that by making local business rankings so prominent, Google is actually restricting the market for consumers and offering them less...
Porters went out of business because they didn't successfully migrate their website to match how the customers using Google might find them via local search queries such as [Milwaukee furniture” and [Wisconsin furniture store” and internationally...
