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  1. Top Content Sources, Topics & Profiles Among Marketers at Mid-Size Companies [Study]

    And the top industry media shared included Mashable, Business Insider, and Adweek, among others: The report pointed out that "shared content in this category is typically business and strategy focused, covering broad issues and trends spanning...

  2. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Business Insider recently published a story on the death of social ROI. One of the most challenging tasks in selling digital marketing to the C-Suite is defining the return on investment (ROI). It can be particularly challenging when justifying the...

  3. What Percentage of Brands Actually Use Google+ Authorship? [Analysis]

    Whereas brands which haven't configured authorship yet include GigaOm, MacRumors, BuzzFeed, Business Insider, Twitter Blog and AdAge. Within the search industry we are all aware that Google are heavily promoting Google+ and the usage of Google...

  4. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Take loyalty a step further by offering your most valued customers a chance to enter your exclusive insider group! Sending out a text to customers can help keep your business top-of-mind, let them know about a special promotion you're running or...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    Provide interesting content or insider deals and promotions for your social media fans. If you own an ecommerce business and you're not on Pinterest, Lyon said you could be missing out, but reinforced that "each brand needs to do its homework on...

  6. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Cut to August 2011, and Business Insider put out their infographic on Tips for Tipping Etiquette, which was an exceptionally well put together guide on tipping etiquette based on frequency and service offered, in an easy to read chart format.

  7. Putting Search in Focus: Trends to Watch in 2013

    Because of this, our speakers are willing to share much more insider infothan they would with a huge crowd. Successful business leaders? He brought his legacy of successful business leadership to help the company continue its focus on long-term value.

  8. Expenses, Motorola Losses Eat Into Google’s $14.10 Billion Q3 Revenue

    Some, like Business Insider’s Henry Blodget, blame Motorola for the losses. He doesn’t believe investors should worry; the core business is still performing. Although Google's core business modestly missed expectations, it was Motorola that was the...

  9. Yahoo Shareholders to Get $3.65 Billion as Alibaba Completes $7.6 Billion Buyback

    Business Insider published Mayer’s leaked memo to staff about the deal, which read in part: “This outcome is terrific for Yahoo! Alibaba, China’s e-commerce giant, has announced the successful buyback of half of Yahoo’s assets in their company, in...