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  1. Native Advertising for Small Business: The Missing Link?

    If Fortune 100 companies find marketing ROI difficult, small business owners must find it nearly impossible. Native advertising is the missing link in a small business’s content marketing plan that can make it succeed.

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. For example, make sure your landing pages provide rich information based on what users are searching for.

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. A resource section on your website for anyone wanting to start a new business.

  4. SEO Website Audits: Everything You Need to Know Part II

    Small business owners can also benefit greatly from this type of audit, but they need to understand it is in an investment, not an expense. They are for: These types of audits are for small site owners, with small budgets, who cannot afford a more...

  5. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Significant spikes in the restaurant category occurred after standard business hours – no surprise, around dinnertime. A percentage of mobile users searched for location and phone number specifically, with 73 percent saying they preferred a local...

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and...