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  1. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    Since Google Shopping is a relatively new paid shopping program, tutorials and best practices aren't as widely available as say SEO guides. In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues...

  2. Landing Page Optimization: How to Identify Testing Opportunities

    The concept of figuring out and identifying what works best for your company, rather than just going along with the common recommendations or best practices, has been embedded in marketing for a very long time and is nothing new.

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    You should always keep SEO in the forefront of your mind, and always follow best practices. Some other best practices with domain names are: If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can...

  4. SEO Diagnostics: Urgent & Preventive Care

    Audette touched on two generally-accepted best practices for pagination: Over time you need to establish the right steps and find the tools that make most sense for your business. Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next...

  5. How to Make Video a Successful Part of Your Content Marketing Strategy

    Combining quality with intelligent hosting and optimization practices are your best bets for making video a successful part of your content marketing strategy. Even if your video attracts a large amount of views, those clicks will end up bringing...