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  1. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Your website should be the best possible destination to purchase the solution you promote – unless you...

  2. Are You Competing with Your Own Business Identity?

    Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and noise for consumers who are desperately trying to find distilled business information through online...

  3. Implementing your Search Strategy for the Latino Market, Part 2

    See which podcasts show up at the top of podcast directory search results and are relevant to your own site and/or business, and contact these podcast producers with content offers – such as a episodic feature, interviews, or even doing a show...

  4. SES Latino -- Interview with Conference Chair Nacho Hernandez

    I really want to have more people; more professionals come on board, and add search engine marketing into their entire mix of internet advertising because there is huge opportunity for it, primarily speaking for Latin American professionals and...

  5. Planning your Search Strategy for the Latino Market

    Marcelo Sant'Iago, director of business development for MÍdiaClick, says, "Social search, blogs, video, and other consumer-generated media is very popular with Latin America market. Hispanics – especially second and third generation – have much...

  6. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is a safety net because it also remembers all the pages you've visited online and can bring up cached versions.

  7. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    Cutts responded, "Danny Sullivan has long been saying to business owners: 'Don't just go after Web search. Cutts alluded to a range of other search types: image search, video, code search, and Google Desktop – which, like e-mail, Cutts believes is...