Jones then walks you through how to create and link up your Google+ business page for optimizing for local SEO. It's also found a niche with small business owners who need to improve their optimization, but may not have the budget for a full SEO firm.
Nearly every business today must decide how much to spend on search engine optimization (SEO). The cupcake business and the SEO agency will decide on the scope and cost of the project. The question every business professional must ask is, "How much...
For example, if Facebook identifies many photos tied to a business, that score could influence the search results. As Graph Search rolls out to more users, ranking well in place search could be an important driver of business for many local...
In this regard, any business will gain a clear advantage in outranking their competitor in a local search, making it very important to unlock the full potential of Google+ Local. By optimizing your Google service pages and its key features (Google...
What is being done to detect and remove results from larger sites when they don't have unique content that is relevant to a query (e.g.yelp.com results with no reviews, Facebook "business" pages that weren't actually created by the business)?
For example, up to 47 percent of UK searchers and up to 73 percent of U.S.mobile users look for a business’ phone number, which indicates high interest in location. While marketers continue to covet U.S.mobile users for their wallet share, many...
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Nevertheless, there is some rock-solid advice for how to posture yourself and your business...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
The key is to build a strong local page that includes all pertinent business information (address, contact information, operating hours), engaging content (photos, positive reviews) and to keep it actively updated.
But to the average small business owner these constant changes are mystifying or even maddening. Faced with the realization that SEO has the strongest ROI, small business marketers often come to the conclusion that they just need to do SEO faster.
This will be the first time that this many Meetup groups of marketing professionals, brand advertisers, agencies, and business leaders from the New York metropolitan area have converged at one industry networking event.
If you have an address that’s part of a shopping center or in a shared business, get familiar with MapMaker – it has the functionality to allow you to understand why your listing in Local results may not be as expected; including the ability to...
A recent global update to Facebook’s Nearby mobile check-in made it possible for iOS and Android users to discover business information and reviews they may previously have asked a search engine. Remember when Google+ pulled their existing local...
Make it your job as a post-search guy to not only rock the traditional side of SEO but to also get your business found in the new world of social, mobile, and everything in-between. Reach out to apps that might be a good integration partner for...
This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines. Whether your customers are seeking to treat health symptoms, get a better night’s sleep, find a new place...
As mobile consumers now largely find business websites through utility/comparison, local directory and branded mobile websites and apps, it's no longer safe to assume search engines are the primary gateway to delivering mobile leads.
It’s important that business owners understand social is a broad communication medium in use by their customers. It’s this positive reaction a business should seek out and make happen. Ignoring these spaces can be seen by potential customers as a...
I sometimes post my articles there but don't always because I use the account for more personal than business reasons. You can have a personal and/or a business page so it's definitely a good profile to have, and if you're job-hunting, in some...
Beyond helping to ease the frustrations of business owners, this unprecedented step for Google could be the beginning of a long-term plan to begin generating revenue from Google+ Local. For the past few years, rumors have swirled that Google would...
The Graph Search algorithm will serve results based on several “features” – things such as connections, Likes, check-ins, and every other piece of data Facebook has collected about your business. In addition to making sure your Page is complete and...
