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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    If you are a new business, odds are you are not going to show up in the organic results if someone searches for you. Then determine if bidding on your brand is right for your business. This is an opportunity to bid on brand terms to get visibility...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? How do you ensure that locations that are no longer in business are removed from group pages? Not all of the questions below might be applicable to...

  3. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    This could be done to help ensure specific photos were taken at a particular business in question, such as for local results. Could webmasters potentially manipulate this information in order to rank better either in the regular search results or...