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  1. The Rise of the User Experience Marketer

    Both marketers and UX professionals have an interest in creating a user-friendly interface so that customers achieve the business’ end goal. With greater knowledge of each other’s disciplines, UX and marketing experts can ensure business goals are...

  2. Hedge funds ‘cannot be too paranoid' on reputational risk

    Unexpected issues gaining public exposure, competitors stealing your thunder and unusual patterns of negative press headlines should not be ignored; yes, they are a day-to-day part of doing business but they are also strong indicators that you may...

  3. Beneficial ownership of assets under scrutiny in divorce

    So, if a husband in financial remedy proceedings is asked by a suspicious wife to provide information about his investments in a hedge fund and he fails to do so, the wife can ask the court to make an order against the fund or business concerned...

  4. Smart beta indexes gain currency with Asian investors

    Konrad Sippel, Frankfurt-based global head of business development at Stoxx, says the differentiating factor between banks and index providers is scale. The greater transparency demanded by regulators like Iosco ensures that investors are getting...

  5. Stop! Before You Fire Anyone, Try These Proven Tips for Handling Difficult SEO Clients

    Clearly understand their overall business goals — even the non-SEO ones. Share information in little chunks. As opposed to sending a large book or resource on SEO, send them an occasional related article or digestible chunk of information.

  6. 4 Pitfalls to Avoid Heading Into the Holidays

    Many brands still struggle with the true value of mobile to their business. For example, if it’s running out of a size, or a promotion needs to change, how will this information be managed? The National Retail Federation is forecasting the largest...

  7. AIFMD: hedge funds reported to be struggling with reporting

    Mark Mannion, head of business development and relationship management Emea for alternative investment services at BNY Mellon, says many managers will "undoubtedly" struggle with reporting, finding the requirement to build interfaces with multiple...

  8. Can Groupon Break Into the Search Market?

    We're giving these businesses a place to put their current specials that they have on chalkboards in front of their business in front of millions of consumers who are already looking for something to buy and have a credit card on file," says Nick...

  9. "Which Update?" Is the Wrong Question

    If you’re just at the entry level stages of being an SEO or if you’re not even an SEO and simply responsible for making business decisions, then the question is simple, "What can we do to improve out content and link profile?

  10. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business One of the easiest things which many PPC marketers aren't utilizing is Google My Business (GMB, formerly Google Local). AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into...

  11. 3 Ways to Form More Integrated Social and SEO Teams

    Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own...