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  1. 3 Ways to Form More Integrated Social and SEO Teams

    Let your social team know the phrases that convert the right type of visitors for your business and be sure they understand the benefit of domain-level brand metrics. Your social team may be able to naturally work some of these terms into their own...

  2. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    Targeted marketing offering a service that adds value can be very successful when brands "put an ad in front of [LinkedIn users] when they are in a business mindset. LinkedIn pay-per-click (PPC) advertising has excellent targeting potential because...

  3. Do Weak Links Reveal Powerful Opportunities?

    Links pointing to each domain are algorithmically assigned to a primary topic – arts, business, computers, health, home, and so on. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same...

  4. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. Almost every site I‘ve seen is more oriented around providing solutions, requiring the users to read...

  5. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. This new information is pulled from an in-store inventory feed, making these ads perfect for businesses with physical stores.

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. That’s going to be different for every business and each...

  7. Former Google Employees Launch Adult Entertainment Search Engine

    And unlike its mainstream counterparts, Boodigo is not in the business of gathering user intelligence. Additionally, Boodigo safeguards the user’s privacy by disabling the use of cookies or other tracking mechanisms that obtain information about...

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. For example, make sure your landing pages provide rich information based on what users are searching for.

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand-focused...