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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. Leveraging personal relationships with like-minded industry professionals, especially bloggers, is a very effective tactic...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. Both have an abundance of resources for anyone who has started a new business or for anyone who is contemplating doing so. My favorite example of this is how American Express...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only...

  4. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Instead of focusing generally on your website, SEO professionals are...