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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    BrightEdge sees a bright future for SEO careers if professionals take the right steps to cultivate in-demand skills. SEOs are also still focused on the business impact of the keyword (90 percent), though the shift in focus to the page leaves only...

  2. 4 Critical Elements of a Successful Content Marketing Team

    In addition to these tactics, you're looking for experienced professionals who understand broader Internet marketing, content strategy itself, and even the communications process. Instead of focusing generally on your website, SEO professionals are...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies and SEO professionals will need to be asking the following questions in the year ahead: My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying...