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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. It’s come to be expected these days that when you’re on the go and looking for a business’s...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. As the lines blur between website user experience, publishing content, sharing on social media...

  3. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Most who optimize know that optimization for brand, product/service, and location can greatly increase visibility in search engine results. As with any SEO effort, measurement, analysis and ongoing optimization will be required to fully realize the...

  4. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    Search engine optimization (SEO) Regardless of the distribution service being used, brands need to remember the writing and optimization will influence the search and social success of your content, whether it's a press release, tweet, post or video.

  5. Lead Scoring: How B2B Search Marketers Can Lead the Process

    Make sure that at least the basic optimization strategies are incorporated into landing pages where form submissions will be presented. Via the case study, lead scoring is the process of creating a point structure for various demographic...

  6. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    In turn, this creates even more opportunity for the integration of keyword strategy and optimization of content for search. A recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides...

  7. 4 SEO Recommendations for More Effective B2B Website Industry Sections

    While these pages will work differently than in traditional landing page optimization, many of the same principles will apply. Client Example: While less than 15 percent of all keywords sending traffic were industry related (over the past six...

  8. 4 Key Recommendations for B2B SEO in Industrial Markets

    B2B search engine marketers should help spearhead that effort through keyword research and landing page optimization for new content generated. Here's a general summation of recommendations I wrote in an article detailing on savvy B2B with respect...