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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. The power to collaborate with other business units across a company and its teams when working on campaigns, so efforts are streamlined. A business-to-business (B2B) company we spoke to has...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    Content marketing is all the rage today, but did you know the greatest marketing case study in human history actually occurred in the late 1960s and early 1970s? For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Wojcicki studied history and literature at Harvard University and graduated with honors in 1990. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will...

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This drilled-down version will also allow you to identify if your competitors have been running any tests.Testing can be intuited by looking at the recent history of ads they have run—have there been a few different versions of an ad running until...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Was that a key moment in NDN's history? Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down...

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    History of Guest Blogging I was talking to a small business owner recently and she was delighted that someone wanted to write a guest blog post. I've seen a lot of business owners fall for them. So these websites are getting penalized because they...