For most consumers, even if they are searching on their PC, they still have their smartphone in the other hand to call a business or conduct parallel research,” he said. According to the report, 60 percent of consumers expect a business to be...
While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers still got a chance to find value in and enjoy two different infographics on tipping etiquette.
They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to fix the problem. Any business that doesn't use Dominic is putting far too much at risk.
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. What is being done to detect and remove results from larger sites when they don't have unique content that is...
It really depends specifically on the needs of your business. This has to come first. Before you flush your old site down the tubes you must first take an inventory of every page. Once you've determined what content will be created on the new...
Harvard Business Review recently challenged the long-term value of influence in the context of the “iPhone affect” over time, citing the importance of an integrated marketing strategy that leverages peer-to-peer and traditional marketing campaigns...
Example: If you're doing business with Japan, you're going to want a translator to help you translate Japanese into English and vice versa. You may want to consider building out an international presence to help your business grow for many years to...
Facebook and Twitter were in the high end of 80 percent but what this should indicate is that small business owners wanting to connect with journalists should really look to building relationships with their local journalists on LinkedIn first.
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that you start your mobile strategy where you always should with any major project – with your core business objectives.
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013.
But Google's exit is good news for competitive affiliate networks and affiliate program management companies, which have leapt to snap up the business dropped by Googliath. Businesses that depend on affiliates to drive traffic and sales will need...
The problem with that one is that that's going to continue being a problem for your business if you don't address it; if you have no digital representation or no digital file of your products, then that's going to continue to become a bigger and...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. In 2011, NSTIC gained some visibility, but it wasn't until late 2012 that it took on the shape of more than a "maybe...
We have had to take this action in an effort to protect our business and attract attention to those that, like us, have started their own technology businesses, only to find them damaged by Google's cynical manipulation of search results," said...
For business text content, is LinkedIn an option? As noted above, users don't actually read on a first pass, they make a decision based on visual cues and click expectations (what they expect after they click).
Social reviews will also register on search results, giving users a better perspective on whether they want to patronize a certain business establishment. Nevertheless, there is some rock-solid advice for how to posture yourself and your business...
PortentA study of 27 small business accounts shows moving from a quality score of 3 to 9 has no conversion rate benefit, while improving from a quality score of 2 to 10 reduces CPA by 90 percent – and going from 6 to 10 can improve conversion...
When business owners first reach out to me about a Penguin hit, their emails can be hard to get through. Unfortunately, the business owner didn't have an account set up. Our traffic dropped off a cliff", "we started laying people off", "we have no...
By scrubbing the dust off our business and looking at our audience with new eyes, we're able to spot assumptions that are no longer true (and maybe never were), identify new opportunities, drop dead weight and find new areas for business that didn...
