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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Finance -6.21 percent Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    If you're a dating site and you have links from the finance sector, it looks unnatural - Google has gotten much better at identifying topical relevancy and it's more about engagement on-page now, which means you need a targeted audience to...

  3. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Finance-related information is often dismissed as boring and dry and a pain to read. Infographics: Finance professionals have access to some awesome data. But if you have the time and the resources for it, jump into LinkedIn communities or run a...

  4. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    I don't mean the traditional marketing optimization tactics of A/B testing changing buttons or buyer flows but they optimize operations, marketing.finance, etc. The company did not start out knowing substantially more than most other businesses...

  5. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Syndicate press releases to websites with strong readership such as Yahoo Finance and MarketWatch. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing links, and reinclusion requests...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. It’s come to be expected these days that when you...

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has "improved driving, transit and walking directions, as well as up-to-the minute traffic incidents notifications...