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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    My favorite example of this is how American Express targets entrepreneurs and small business owners through their online community, an open forum. A resource section on your website for anyone wanting to start a new business.

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Claim and manage your listings in major data aggregators like Acxiom, Infogroup Express Update, Neustar Localeze, Factual, and Yext. Implement localized schema markup (e.g.proper itemprop for local business name, address, and phone number)

  3. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Manager of Enterprise Search – American Express What '(Not Provided)' & Google Hummingbird Mean for Small Business SEO But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and constant in...