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  1. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Much like Twitter, Google+ makes little distinction between a business entity and a person on the network. +Post ads on the Google Display Network have been out of beta for several months now, but the engagement ad option is still only available to...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    This distinction is vital for the CEO to understand, as many will lead more than one corporate entity throughout the course of their career. The inability to adapt to emerging market conditions will impact the overall sustainability of a business...

  3. After Panda & Penguin, is Google Living Up to Its Great Expectations?

    We are no regulatory entity! One of the side effects of Google's various updates is a new business model: ranking high on high revenue-generating keywords for a short amount of time. Not really – it’s all about Google today because Google is the...

  4. 10 SEO Truths of 2012 for Agencies & In-House Teams

    Yes, Google continues to be the entity that SEOs attempt to please, and rightfully so. SEO data and SEO software should be considered a cost of doing business or executing a campaign just as email marketing campaigns require an email marketing...

  5. Why 7 Search Results in Google Should be Your Brand New Lucky Number

    These sites provide verifiable data that Google can use to and establish connections and relationships between an entity, in this case, Search Engine Watch. To own a brand name on a social network requires permissions that go beyond simply signing...