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  1. Does Your PPC Budget Match Your Conversion Optimization Budget?

    And depending on the economics of your business, you might spend a lot more than that. Perhaps your strategy should slow way down, where your first offer is a white paper or special report or email course that prospects can go through slowly and...

  2. Bridging the Cross-Channel Analytics Divide

    At this point, you may be recollecting all those articles about calculating true campaign ROI, or perhaps reminiscing on an old economics class you attended that reviewed concepts such as “cost of goods sold” or “break-even analysis” or “first-in...

  3. Philosophy and Search: The Big Three Founders and the Philosophers

    Waging War, which details the economics of war, making the right moves leads to success and eliminating competition and conflict. He has an aggressive and creative approach to his business. In this business, by the time you realize you're in...

  4. Why is Russia's Yandex the Fastest Growing Search Engine?

    Is it economics? The Yandex story also has many parallels with that of Google and Yahoo, with mathematicians Arkady Volozh and Arkady Borkovsky generating the idea for Russian language search through their then business Arkadia Inc.later called...

  5. Local Search: Where's the Love?

    For small businesses, this will also be driven by economics as digital production and distribution bring video within their grasp for the first time. Combine that with universal search and the opportunity to increase rankings by embedding video in...

  6. Yahoo Confirms Icahn Proxy Fight

    He is the 2007-2008 President of the American Law and Economics Association, and a former chair of the Business Association Section of the American Association of Law Teachers. Friedman and Alicia Townsend Friedman Professor of Law, Economics, and...

  7. A Seat at the Table for Web Analytics

    You must reinvent yourself - instead of being viewed as a passive "analyst" you should become a business process architect who is relentlessly driven to improve the economics of your company. Not speaking the language of business

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