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  1. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  2. Are You Competing with Your Own Business Identity?

    For example, a business owner would place a yellow pages ad with a directory publisher representative who collected the information and delivered pithy, descriptive content intended to catch the eye of a consumer browsing a particular heading.

  3. Generating Revenue From Outsourced Local Search

    And nearly 2 billion times a month -- representing over 25 percent of total monthly web searches -- consumers use a major search engine's local map-based directory, an online yellow pages, or a specialized local search directory to find qualified...

  4. SES New York is a Search Expo as well as an SEM Conference

    Today Ingenio partners with leading providers in Web and mobile search, online directories, vertical content, and directory assistance to deliver live phone leads to any type of business. For more than 125 years, consumers have trusted the Yellow...

  5. Local Search Tactics for Tough Economic Times

    Local Listing Management: Google Maps, Yahoo Local, and thousands of other sites utilize local directory listing information to direct searchers to physical brick-and-mortar locations. Mobile/Directory Assistance: The free directory assistance area...

  6. Where's The ROI?

    A $400 online directory listing only costs $400 once, if it doesn't perform. I was absolutely astounded at the amount of money they spend on their print yellow pages advertising. They said they were mostly relying on some local print advertising...

  7. SearchDay: Awesome Ad Groups: Small is Good

    Directory names Aug 2, 2008 Hello When we build the URLs in our Portal we can write the specific keywords in the URI: *i.e.http://DOMAIN/insurance-products-life-insurance.html Or we can use directories to nest the information: *i.e.http://DOMAIN...

  8. Universal Thoughts on Local Search

    Ask your local print yellow pages directory to match those numbers! With strong local listings, instant consumer gratification can often yield near-instant business profit. Instant customer satisfaction means that local is now big business.

  9. The Local Advertiser of Today and Tomorrow

    Directory assistance: 2 percent Sixty-five percent of online searchers expect the local business results to be within 20 miles of them. While many online consumers who are ready to buy turn to search engines such as Google, this may not always be...

  10. SearchDay: What's on your Mind?

    AU NATURAL Furthering your brand through social media, press release optimization, paid search, and directory placement will "naturally" get you more recognition from the search engines. Anything that you'd traditionally look for in the print...

  11. SearchDay: Local Search for Little Biz

    AU NATURAL Furthering your brand through social media, press release optimization, paid search, and directory placement will "naturally" get you more recognition from the search engines. Anything that you'd traditionally look for in the print...

  12. Yellow Pages and Search

    In other words, the user uses a search engine to find the product, then a yellow pages directory to find the store. While search sites associate keywords with Web sites, yellow pages attach keywords to directories containing business names.