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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Early reports showed consistent feedback that specific queries and sectors had been impacted, like real estate, and that directories were now being favored in the results above local businesses (possibly due to the authority of a directory site...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand. When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Relevant backlinks on directories and IYPs through listing validation. Implement localized schema markup (e.g.proper itemprop for local...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. Search destinations will diversify as well – most brands...

  5. Why Email Marketing Shouldn't be an Ugly Stepchild

    Lastly, you can request reviews for local directories much more easily when you maintain a list of customer email addresses. Once operationalized, small business owners will find that launching social, local, SEO and other marketing campaigns will...