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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google also references hundreds of local data sources and directories to validate your business information. Relevant backlinks on directories and IYPs through listing validation. Implement localized schema markup (e.g.proper itemprop for local...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    We ruined it the same way we ruined meta keywords, and directories, and press releases, and blogrolls, and widgets, and infographics, and link exchanges, and article submissions, and forums, and comments, and wikipedia, and (on second thought I...

  3. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Reach more people by scheduling and submitting your Google+ Hangout in directories, forums and outlets like this one. From an online marketing perspective, publicity is one component of promotion and from a public relations perspective gaining...

  4. Recovering from Penalties, Penguin, and Panda

    One exception is some directories, Biundo said. Select directories are OK for a site to be listed within, like Yahoo, Best of the Web, and DMOZ. These are examples of directories where the editorial review standard for the links are high, and...

  5. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The old SEO rules still apply, but new SEO best practices are evolving as apps become more and more popular and the search ecosystem splinters into myriad proprietary indexes and directories. Search destinations will diversify as well – most brands...