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  1. How to Plan Effectively for Content Marketing in 2014

    You still need to have unique and engaging content such like a viral video and the process behind its development. Let Your Content Plan Be Your Guide To produce your content plan you will need to first define what topics you want to own (what is...

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. More importantly, in-person discussion at a trade show provides an opportunity for the...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Brands and businesses were initially skeptical about the validity of social as a marketing and business development channel. Reaching target audiences wherever they are in the social landscape is a strong motivating factor when developing the...

  4. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Mobile App Development Strategy When you start to plan your mobile strategy, you...

  5. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    My earlier post, "Social Media ROI: How to Define a Strategic Plan", provided step-by-step instructions for mapping out a high-level social media strategy that aligns with business goals. Product Development

  6. PR & SEOs Listen Up! HitTail is Back to Make You Panda Proof

    Where SEOs need to be on a monthly retainer to do link development until rankings pay off, PR professionals need to be on a monthly retainer to do story development, until the big placement pays off. New CEO, Rob Walling's plan was to quietly...