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  1. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Mobile App Development Strategy Once you have your clearly stated business goals...

  2. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    We can't let poorly thought out laws get in the way of the internet's development. Consider this next point of view: Mike Mozart, of Jeepers Media, produced a controversial yet well-informed video several weeks ago that shed light on how the piracy...

  3. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software...

  4. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Rapid Development of Second Life Platform, Despite Slow Growth in Users If you needed further evidence that the realtionship between big media and online marketing might be flipping on it's head, hark back to this summer when Foursquare took over...

  5. Search Marketing Thought-Leadership Recap, May 2010

    SEO Link Building is Just Like Business Development by Eric Enge How to be a Social Media Medic by Kevin Gibbons The Small Business SEM Survival Guide by Rob Chant Labour's View: Motivate and Mobilise -- the New Media Strategy by Mark Hanson