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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The research essentially looked at whether women's expertise was valued less than men's in a business...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    It is a very exciting time for these brands and Mike has made the next chapter of their development a thrilling reality. Andy Beal, author of the book Repped, was another featured keynote speaker, inspiring attendees to really think about their...

  3. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Every business is different and the level of attention needed for certain accounts will vary. If you have a tight budget, you can save a little money by only running when you know your audience is online, for...

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The top marketing goals for events are predictable: new business development, improving/supporting existing business relationships, and building brand awareness. More importantly, in-person discussion at a trade show provides an opportunity for the...

  5. Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards

    Then I moved on to interactive television that led to CD-ROMs and finally website development. We believe the trend towards converging many data inputs and creating a flexible output model is accelerating – and changing business analytics forever.

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Product Development My advice is to start from these core business objectives: Grow Revenue, Reduce Costs, and Improve Satisfaction. Compare Tactics Using a Common Currency Which social channels/tactics make the most sense for business?

  7. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    For this to work properly, publishers have to work closely with their development teams to ensure that the codes being amended are going to illuminate rather than obfuscate which click throughs are coming directly from the Google Shopping Feed and...

  8. 7 Tips to Start Making Meaningful Connections on LinkedIn

    John and Mike from your sales department will most likely appreciate a simple update such as “John and Mike from the business development department have been knocking it out of the park this month. LinkedIn is still reigning as the world’s largest...

  9. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    As Google expands beyond general search into content development in key search verticals, FairSearch.org encourages government officials to look closely at its ability to use its dominance in search and search advertising to steer users away from...

  10. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Ten years after coining the acronym, Goldman Sachs economist Jim O’Neill stated recently that the development of the BRIC economies had exceeded his expectations. Now many analysts consider the CIVETS countries as a second wave of emerging...

  11. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    We can't let poorly thought out laws get in the way of the internet's development. SOPA’s predecessor COICA would have allowed the Justice Department to seize domain names and order credit card and banks with U.S.operations to cease doing business...