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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. The purest source of this information is the department...

  2. Driving Consumer Insights With Mobile Analytics

    Once you set up tracking for an app and sign up for the beta program, you then download the software development kit (SDK) – they have one for iOS and one for Android. Mobile App Development Strategy Bottom line: your efforts need to be informed by...

  3. SOPA Explained: Why It’s Bad for the Web & How to #StopSOPA

    We can't let poorly thought out laws get in the way of the internet's development. Jim Hedger of Digital Always Media shared just one potential effect SOPA could have on the Internet economy. SOPA’s predecessor COICA would have allowed the Justice...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    In addition, the two have agreed to partner in the development of a paid and organic search solution for digital marketers. In describing the terms of their licensing agreement, Covario said they will, “utilize Kenshoo’s digital marketing software...

  5. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Rapid Development of Second Life Platform, Despite Slow Growth in Users Nonetheless, huge media companies such as Disney and big gaming companies Electronic Arts are still getting on the act with their respective acquisitions of Playdom for $763...