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Business Development

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  1. 3 Building Blocks for Content and Search Marketing Success

    For many this takes the form of outbound marketing – events, email, telesales, business development, and, let’s say, more traditional methods. From social media monitoring, to audience profiling, Web analytics, and traditional research and business...

  2. Deal With the Big Rocks First

    These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of thousands of dollars, so these methods should be an integral part of any website development effort.

  3. Microsoft Tests Specialized Chips for Increased Search Speed

    Catapult was built to fit within Microsoft's Open Computer server, which wouldn't require the level of development necessary with many other options. The speed of search results and page loads is increasingly becoming a very important component of...

  4. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. I recently consulted for a food business that delivers prepared healthy meals. We hope he's had a great time, but since we haven...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Good UX designers have backgrounds in many disciplines, and though most wannabe UX designers do come from graphic design and Web development, that's not to say that designers from those disciplines can't become good UX designers.

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    In this research the notion of the content stack focuses on the development of a whole new content marketing technology playing field with the creation and optimization of content "feeding the beast. Adobe has also built on its, industry first...

  7. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    And, the hiring practices and employee development processes could be an important way to help balance any bias a company may be experiencing. The topic is once again front and center in the Web marketing industry with research coming from...