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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? How do you ensure that locations that are no longer in business are removed from group pages? Not all of the questions below might be applicable to...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Most business owners don't understand how SEO works and, quite frankly, could care less. Using this analogy, or a similar one, should help your boss or client realize the time and effort it takes to run a successful organic SEO campaign and help...

  3. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    Like any other marketing activity it has nuances that are important to understand and master, especially when measuring and analyzing its effectiveness in driving real business. Content, in the way we treat content these days, is the combination of...