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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Two years later, referrals were the lifeline of the business, and clients were happy with their websites. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    While the quality of the sites that link to yours is of paramount importance, it is equally important that these sites are relevant to your line of business. Approaching reputed sites to feature your content or offer you link backs will only be...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the...

  5. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  6. How to Solicit Feedback from Prospects and Customers

    But if we're doing all the talking, we're missing a big piece of the sales and business development process: listening. I recently consulted for a food business that delivers prepared healthy meals. Turns out he didn't receive our letters until...

  7. 14 Top-Notch Resources to Help You Become a CRO Expert

    The Small Business Guide to Conversion Rate Optimisation (Simply Business) This Simply Business resource presents a step-by-step guide to CRO in unique fashion. What's more, the case studies listed can be filtered by the business's industry and the...

  8. Top 10 Skills That Separate Real UX Designers from Wannabes

    Air: 2-3 business days Ground: 6-10 business days Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc.

  9. SEO Website Audits: Everything You Need to Know Part II

    Small business owners can also benefit greatly from this type of audit, but they need to understand it is in an investment, not an expense. Just had your site reviewed and want someone to reassess one portion of your previous audit (would need to...

  10. 130 Questions to Ask When Choosing a Local Search Automation Tool

    How does [VENDOR NAME] ensure data is always up to date when locations go in or out of business? How do you ensure that locations that are no longer in business are removed from group pages? Not all of the questions below might be applicable to...