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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    Many brands still struggle with the true value of mobile to their business. How will the team communicate throughout the day? You think you know what will sell, you think you know what people want, but it is really hard to tell as the day goes on.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. The merchant feed should be uploaded a minimum of every 30 days (although most retailers will do this more often), the local products...

  3. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. That’s going to be different for every business and each...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Lay the groundwork for people to successfully find the business when searching, regardless of device, location or time/day Making the updates in a timely fashion is critically important for many of these businesses who need their customers to find...

  5. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand-focused...

  6. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Yelp has maintained since day one that its rating and review system is fair and unbiased and that it does not tamper with the ratings of a business that declines paid advertising. The court of appeals basically ruled that Yelp would be in the clear...

  7. Social Customer Service Secrets to Avoid Negative Search Results

    If your business is in San Francisco or Seattle, your New York customers are ready for action three hours before you. Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and...

  8. Last-Minute SEO - Here Come the Holidays!

    Unless their business is summer-related, summer is the time of year where many website owners (and managers) slow down, kick back, grab a beer, and enjoy those long, hot, sunny days! If unknown (not a good idea) NEVER hire one off a freelance or...

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    That’s a question most SEOs, marketers, and business owners have been trying to answer since Google Penguin first hit in April 2012. How much content is published by the publisher per day? How do you know what link-building is safe in 2014?

  10. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One way Pease mentioned staying ahead of competitors is by using all the available Ad Extensions that are a fit for your business. Create a bidding strategy specific to mobile that makes sense for your business model