In his keynote, Trends and Techniques for Digital Marketers & Data Geeks, Gagnon will look at case studies and discuss actionable patterns around keywords correlation, share of voice, and other techniques for you to build an effective marketing...
When we get our hands on this data, we were able to identify that business closed, the timelines and ratios of that closed business based on phrases. This data can be extremely useful, not just for increasing engagement and conversions at the...
The methodology pits two companies against each other across an unlimited number of keywords, using search volume and click curve data to understand each brand's current reach. Expand your visibility into areas currently considered business threats.
Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store.
CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. For example, if your site has inventory of black A...
Mobile offers are a great way to get some real data that applies to your business. Think about the value the ad is providing to the customer, and the downstream data you will use to optimize that message.
You've heard it before, aggregate data is meaningless to achieving your business objectives. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. In fact, last month, a Google exec revealed to Business Insider just how they come up with all those creative angles.
Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm for local search. And by the way, Mark Zuckerberg already explained that Instagram data will be incorporated into Graph Search at some point.
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. A few years ago, Target used a statistician's expertise, Andrew Pole...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Digging deeper into the data to uncover successes in SEO is critical for B2B marketing performance measurement, especially for organizations that rely more heavily on organic search. Cross-reference this data with each search engine’s link reports...
Scaled Data Feed Management While both roles require an ability to be nimble with large data sets, for many retailers, product feeds are massive and change quite regularly. PLA managers need to possess the tools and skills to process these data...
So how should local business respond to this data? The data showed a majority – 65 percent – of online searches began on a smartphone. But in Google's findings, the data showed 61 percent continued on a laptop from the smartphone on the path to...
That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to...
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. They present this data via the Facebook Ad Creation Tool. Leverage audience market data, survey results, and need...
SEOs need to stay technically minded and data-driven. Vendors like UBL can be a real help here by providing bulk management and verification of local data. Site audits should address the underlying content structures (meta data, value lists...
