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  1. So... You Think SEO Has Changed?

    Only the data sources have slightly changed and people are more aware of the importance of long-tail keywords. Sure, there is less data to look at (thanks, Google) and there are changes in how the engines deal with some of the technical issues like...

  2. Aligning SEO with Marketing - A Plan for Success

    Additionally, demonstrating through analytics data how important SEO is to the marketing and sales efforts of the company is another key initiative. Segmenting keywords into campaigns based on business objectives and then within those campaigns...

  3. How to Make SEO Part of Your Company’s DNA

    In today's digital world, most companies get a huge amount of their traffic (and subsequently business) from search engines, especially Google and Bing. Use data as much as possible to show people the value of what you’re asking them to do.

  4. 10 Things Enterprise SEO Management Tools Must Do

    It needs to pull together rankings, analytics, link data, and page specific data so I can understand performance. I need the data today. It needs to have international capabilities so if my clients are in China, they can review their Chinese...

  5. The Challenges of Measuring SEO Success, Part 2

    This type of reporting isn't really reliable for judging performance and is no longer suitable data to make business decisions with. Much of what the data tells us is what we have guessed for some time now, but this is the first time that there's...

  6. Go to SES Berlin or SES Chicago for Nine Trainers Training

    Integrating Search Across All Online Marketing Efforts, which will be taught by Aaron Kahlow, Chairman Ray "Catfish" Comstock, Senior Search Strategist, BusinessOnLine; Paul Sherman, President Emeritas, Usability Professionals Organization (OMI...