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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    These tools can help you win more business by including competitive, keyword, and specific ad performance data in your proposal. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  3. Centralizing Location Data: 3 Steps to Local SEO Success

    Disseminate business data consistently; don't just fix existing information Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My...

  4. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the keywords that are important to your business. Include fresh data, opinions or views on the acquired content...