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  1. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    One of the key aspects of these businesses was, and still remains, the discoverability of hundreds of millions of consumer stories, ratings, and reviews through search. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer...

  3. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines.

  5. Google Pushes Freshness With AdWords Seller Ratings Extension Change

    The idea that others found the product and services to be valuable helps create a sense of comfort for the consumer. Your business must have at least 30 unique reviews, each from the past 12 months, and a composite rating of four stars or higher on...

  6. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Real-time exclusive deals and offers are a clear path forward when looking at the impact location and time data can provide on consumer purchase intent.business use Foursquare to interact with consumers (Source: Foursquare) percent of smartphone...

  7. How to Use QR Codes for Better Conversion Rates

    Business goal: Sales Conversion challenge: Increase # of products sold Industry: Retail, consumer goods, food, automotive Business goal: Product advocates Conversion challenge: Increase # of Facebook product "Likes" Industry: Retail, consumer...