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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  2. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    Capturing consumer engagement points throughout the mobile path to purchase is essential to optimizing mobile ad programs to reach consumers when they are most open to options for fulfilling their purchase needs," said Bill Dinan, president of...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  4. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  5. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and...

  6. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  7. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Mobile Consumer Preferences: Smartphone vs. This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Nearly 50 percent of smartphone users leverage their device to look up a...

  8. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Once you have your clearly stated business goals as they relate...