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  1. Google AdWords Adds Consumer Rating Annotations

    AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys represents a more objective picture of a business...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. Fake Online Reviews Cost 19 Companies $350,000

    Some companies are being proactive and deleting or marking reviews they suspect to be fake, such as Yelp with their Consumer Alerts. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and...

  5. Ripoff Report Launches Verified, a New Program to Shield Businesses From Negative Reviews

    However, as the Ripoff Report rep explained, if the reviewer responds and "If the business makes every reasonable effort to satisfy the complaining consumer, Ripoff Report is very successful in persuading a consumer to be satisfied.

  6. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Mobile Consumer Preferences: Smartphone vs. This difference in typical usage location leads to a different type of user intent related to consumer expectation of distance. Nearly 50 percent of smartphone users leverage their device to look up a...

  7. Driving Consumer Insights With Mobile Analytics

    The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Once you have your clearly stated business goals as they relate...

  8. Online Newsrooms Grow Up, Go Social, Get Optimized

    In the past the newsroom’s visitor profile was typically the journalist, but today’s savvy consumer knows to navigate to the online newsroom to find the latest news. First, I'd hold a brown bag lunch and invite somebody from both groups to explain...

  9. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    However, many still struggle with connecting with consumer intent. Today’s consumer is more savvy than ever. This behavior expands to business customers.percent of tech B2B customers research products on the internet, predominantly via search engines.

  10. Make the Most of Your Social Media Interactions: 9 Tips

    Companies spend thousands of dollars a year gathering information and creating reports on consumer social media trends and benchmarks. Perhaps you’re scouring Twitter for users talking about a topic related to your business and find a question from...