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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    The study also compared marketers’ behaviors against the average consumer to see how they compared. Placeable said marketers are outpacing consumer behavior or desires: When an online local listing for a business is incorrect, who’s to blame?

  2. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Validate with Survey Monkey or Google Consumer Surveys Now it’s time to validate your assumptions using Google Consumer Surveys or Survey Monkey Audience. Google Consumer Surveys are a good way to reach larger audiences while Survey Monkey Audience...

  3. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  4. 4 Critical Elements of a Successful Content Marketing Team

    For as long as the Internet is viable and consumer searches are mediated by search engines, SEO as a discipline will continue to evolve and be relevant. But your content marketing team must understand your market, your business, your positioning...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Basically, wherever your consumer is – whatever device they're on – you need to be there when they are displaying intent and searching locally for either your brand or your service. A recent Google study reported that consumer electronics retailer...

  6. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    What better way to find a targeted problem worth solving than posing a question to your consumer base/audience? Agarwal's altruism wasn't for naught; Barby wrote an article that sprinkled several personal thank yous to Agarwal, linked to Agarwal's...

  7. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy Mobile devices have taken a more central role in consumers' lives – from research and content consumption to social sharing and shopping – and these shifting consumer behaviors...