The Mobile Path to Purchase 2013 study was based on survey feedback compiled by Nielsen of more than 2,000 respondents plus observed consumer behaviors from Nielsen’s Smartphone Analytics Panel. For most consumers, even if they are searching on...
By contrast, the consumer awareness guide works better when the prospect knows they have a problem, knows they need to solve it, and are looking at you and your competitors side by side. They've lost at least $85,000 in business since March, not...
Access Audience Data: Use Experian Simmons and Nielsen Prizm to capture large-scale consumer survey data. It really depends specifically on the needs of your business. To the world outside of your colleagues, clients, and partners, your website is...
While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now pursuing the lucrative UK mobile consumer audience as well. Mobile advertisers spend more per UK mobile consumer than...
Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School...
The Driving Consumer Insights With Mobile Analytics at SES New York 2013 covered a lot of great information around mobile usage, creating a mobile experience and tracking for success. Bottom line: your efforts need to be informed by your business...
A consumer-packaged goods marketer can, for example, target heavy buyers of children’s cereal from data provided to Facebook by Datalogix that “includes loyalty card and transaction-level household purchase data with multi-channel coverage across...
Ultimately, we want our four million Facebook fans, the 23 million Australians who live here and the 6.1 million people who visited last year to become part of the world's biggest social media team and ambassadors for our country," according to...
This is done so can you deliver timely content to your consumer when that topic or idea is in the top of mind. It’s about the conversation so let your consumer’s voice be heard. How much time and money should a business invest in social media?
Consumer goods Google consumer surveys Consumer barometer Business to business Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader. So when the company sees enough data and user feedback...
Although this is a sponsored session presented by Bing, this will give attendees a good opportunity to have Bing work for them and impress them what Bing is doing to improve its consumer experience and the latest updates on Bing Ads features.
Our lofty goal for our consumer products site was to break 250,000 visitors in 90 days, which we did… sort of – it depends on how you measure visitors; total versus unique. What worked well for us was really baking in research, analyst reports, and...
For the rest of their sponsored keywords, Pottery Barn could explore ad copy and landing page testing to improve their CTRs on keyword terms that consumers associate with their store, and strengthen their overall branding efforts to expand...
To make your brand stick out in a consumer's mind, craft a story around the benefits associated with your product. If you want your brand to be not only remembered, but liked, you need to work the creation of these feelings into every day consumer...
If a first-time shopper on Google Shopping sees two stores, one, Walmart, a store they've shopped inside before, and another, Joe's Shirts, which they've never heard of or interacted with, which has 0 Google Seller Ratings, Google is likely going...
In 2011, Alibaba rolled out ETao, a comparison shopping engine that is said to have more than a billion product listings and over 5,000 business-to-consumer and group buying websites. While Alibaba did not share more details on Aliyun search except...
Let's go back to the story of you, the consumer. Since their brand can be affected by the business partnerships they pursue, many bloggers are upping their standards and researching the companies that pitch them.
Our consumer’s time has always been valuable, but in a world where attention spans are shorter than ever, creating video that entertains while it informs (or just entertains) ensures your brand stands in a user’s mind and that you’re leaving them...
All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing theory. These people have extremely loyal local audiences and if you can build relationships with them to add value to their readers...
In the morning of the next day you might be trying get a hold of the editor of the lifestyle section of the Seattle Times and in the afternoon you are creating seven ad variations for a Google AdWords campaign, and that same night you and the CEO...
