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  1. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Then we geo-targeted Tweets to those areas and used interest categories like 'college life...

  2. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    For job-seekers right out of college, using LinkedIn and being in the University job search results is the best way to establish professional credibility, particularly when you have little or no professional experience and want to have your...

  3. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom starting her first business, whether you're in a corporate job or hacking it out in your garage. The same is true in business: people do business with...

  4. 12 Questions to Separate Social Media Experts From Pretenders

    What was your college major? But it has the potential to really build your business and brand. Social media takes time. Lots of time. If your waking hours are needed elsewhere and you don't have a team member to take over, you should consider using...

  5. 22 Facebook PR Secrets Every Community Manager Should Know

    Aim for for the fifth grade level, rather than college level. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and...

  6. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...

  7. Insights From 7th Graders About Google, Smartphones, Panda, Privacy & Paid Search

    I learned that if you post something on the internet now, it can show up in your life six years from now when you apply to college. The power of this presentation is that the students are free to ask me anything about digital marketing, my business...

  8. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must prepare for the future – now. Companies will create truly accountable business goals that can be integrated...

  9. 7 Tips to Start Making Meaningful Connections on LinkedIn

    Perhaps you went to the same college and could share an anecdote about your mascot, maybe they live in Seattle and you’ve always wanted to visit. LinkedIn is still reigning as the world’s largest professional network with more than 175 million...