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  1. Learning to Carry Your SEO Baggage

    Even if you’ve given up those practices now, like that protest that got a little out of hand in college.the arrest record stays with you and so does the potential effect of low-quality links. Where you get your business now may have to be from more...

  2. Are Scholarship Links Considered Unnatural by Google?

    For this scholarship, I have decided to offer $1,000 to anyone enrolling in teacher’s college or some type of early childhood education program. So, what can a business owner do to attract links to their site and not raise the ire of Google?

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. Two years later, referrals were the lifeline of the business, and clients were happy with their websites.

  4. Native Advertising for Small Business: The Missing Link?

    By using Facebook Promoted Posts, Meredith Manor, a West Virginia equestrian vocational college, was able to reach four times as many people and garner three-and-a-half times more engagement as compared to an unpromoted post.

  5. The Journal of Risk (16.6)

    Farid AitSahliaWarrington College of Business Administration,University of Florida Volume 16, Issue 6, 2014 In the first paper in this issue, "A Fourier approach to the computation of conditional value-at-risk and optimized certainty equivalents...

  6. How One Company Used Promoted Tweets to Heat Up Sales During the Polar Vortex

    Santa Clara, Calif.based company, Chegg, is a seasonal business focused on helping college students with resources like textbooks, scholarships and more. Then we geo-targeted Tweets to those areas and used interest categories like 'college life...

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    For job-seekers right out of college, using LinkedIn and being in the University job search results is the best way to establish professional credibility, particularly when you have little or no professional experience and want to have your...

  8. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    It doesn't matter if you're fresh out of college looking for your first job or a 40-something mom starting her first business, whether you're in a corporate job or hacking it out in your garage. The same is true in business: people do business with...

  9. 12 Questions to Separate Social Media Experts From Pretenders

    What was your college major? But it has the potential to really build your business and brand. Social media takes time. Lots of time. If your waking hours are needed elsewhere and you don't have a team member to take over, you should consider using...

  10. 22 Facebook PR Secrets Every Community Manager Should Know

    Aim for for the fifth grade level, rather than college level. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and...

  11. Driving Consumer Insights With Mobile Analytics

    Cohort analysis (which isn't that easy in Google Analytics) is like a survey you get from college, where it says "you were the class of 1996 and here's how many went on to grad school, here's how many went on to a job in consulting and here's what...