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  1. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    The same exact message, the words written on a webpage, can be recorded and consequently take the format of a podcast, which will result in a different kind of content. For example, the same PDF can be formatted as a video or even a podcast.

  2. Effective Search Marketing Strategy Determines Fate of Organizations

    For more information, you may listen to Peter Clayton's podcast where he recently interviewed me on this and related subjects. Little did I know that this exercise would yield one of the best search marketing case studies that I've ever discovered!

  3. Did-It Does It Again - Uninformed Controversy As Publicity

    Podcast optimization - well podcasts are now videos and most are hosted on YouTube. Blogs, boards and posts - True boards do not get as much play as they used to - guess the no follow stuff has killed a lot of the impact - but Steve in case you did...

  4. Social Media Marketing 101, Part 2

    Do you need to produce a video or a podcast before you start the campaign? Be respectful and state your case. Then identify other blogs, forums, or review sites that are related to your business. The only major search marketing conference and expo...

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  5. Schedule optimization for SES New York

    Podcast & Audio Search Optimization am-12:15pm The Business Case for SEO Content Development: Turning Words Into Action! The biggest Search Engine Strategies conference of the year will be held the week of March 17 in New York City.

  6. Copyright Law: What Search Marketers Should Know (Part 2)

    If you are publishing multimedia, such as a podcast or video, don't insert copyrighted material into your original piece if it doesn't clearly follow fair use practices. We've seen a lot of lawyers jump on the bandwagon of suing search engines, but...

  7. Copyright Law: What Search Marketers Should Know (Part 1)

    Multimedia series (podcast and video archive) In this case, I like to instead serve search engines, because I can cut off the traffic," says Walton. It's a real burden on a business to deal with these.