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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Train the customer service agents to understand the use case. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can access that number and call it on your smartphone...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    This case could potentially become a class action lawsuit. See "Google to Appeal Italian Privacy Ruling and Jail-Time Sentence" for more details on the case's history. Google search manipulation starves some websites of traffic – PCWorldHarvard...

  3. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Yelp will be able to tell how their information has been usurped and dropped by Google, while NextTag will be able to present their case for loss in rankings. Executive Chairman and former CEO Eric Schmidt will testify along with a number of his...