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  1. 4 UX Tips That Will Improve Your Content Strategy

    Compelling headlines and section headers in blog posts, white papers, or case studies go a long way to deliver a good first impression. Instead of deciding whether you should focus on white papers or how-to guides, think about what types of content...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    That's no longer the case. It's all about aligning the content to business goals. Ultimately, most people use a blog or something like that. The differences in their opinions clearly reflect their own personal business goals.

  3. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Google isn't the only search engine where this is the case. A lot of the times if you land on your site from a search result, even if they've been in business for 15 years, 14 years, sometimes they haven't updated their template or their page...

  4. Why Content Marketing is a Definitive Method for Success in 2014

    But, this isn't the case. You can easily tell your story by way of content; write a blog post with a personal touch, create a video showing your daily grind. By being transparent to your followers, you will likely gain and even greater audience by...

  5. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    It controls for devices that aren't fully detected by Google Analytics by excluding screens with a 0x0 pixel dimension, which is the case for devices prone to detection issues. Segment Contributed by: Avinash Kaushik is the Digital Marketing...