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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on the SEM ad. SEM CTC's are unlike traditional print or even online display campaigns that have a click to...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should definitely have a large emphasis in our SEM and SEO efforts. But the data and insights can also help improve "top of funnel...

  3. SEO Training Workshop on Blogs at SES London 2009

    One of the four SEM and SEO training workshops that will be held at SES London on Friday, Feb.will be focused on “Reaching Your Audience through Blogs. And check out the other three SEM and SEO training workshops at SES London 2007.

  4. Building a Business Case for Going to SES London 2009

    With six weeks to go before SES London 2009, it's time to build a business case for going to the definitive event for UK and European marketers, corporate decision makers, webmasters and search engine marketing (SEM) specialists, including pay per...

  5. Why Retailers Should Be Day Trippers to SES Chicago

    As Search Engine Marketing (SEM) grows in popularity, many companies are attempting to handle the SEM function in-house despite the inherent complexity and challenges. A Case Study From American Greetings: Rethinking Optimization

  6. SEM Vendor Checklist

    We've all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive search engine marketing (SEM) vendors. Dear [Prospective SEM Vendor”, Thank you for entering into a dialog with us as we vet potential SEM vendors...

  7. Search and the Law: Attorney Clarke Douglas Walton

    As part of a series looking at Internet and intellectual property law, we spoke with Clarke Douglas Walton, an attorney and former VP of an SEM firm. SEM Hypochondria, ClickZ I've read the complaints in this case and others like it, and I believe...